Gosha Rubchinskiy x Zhit Vredno

  • Mar 31, 2014
  • campaign
  • NYT
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Gosha Rubchinskiy x Zhit Vredno

Russian designer Gosha Rubchinskiy explores his SS14 collection through sounds symptomatic of 90s rave mixed by Russian DJ, Zhit Vredno.

Russian designer Gosha Rubchinskiy has a knack for appropriating global youth countercultures—skateboarding, heavy metal, punk rock—and flipping it into clothes that play simultaneously on nostalgia and modern style. So it’s fitting that for this mix curated by Rubchinskiy for Oki-Ni, the designer went to rave music from the 1990s. Produced by Zhit Vredno (which translates as “harmful to live”), whom Rubchinskiy met at a rave in Moscow, tracks cover industrial techno, early Chicago house, and nineties rave. Listen now, and visit Oki-Ni to hear what Rubchinskiy has to say about the project. via

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