Paris Fashion Week SS15 – Hood by Air

Hood By Air debuted at Paris Fashion Week, in an abandoned office building, with a DJ set by Venus X and Fatima Al Qadiri. Image: Getty (via mtv.com)

“The New York show was about dissecting the man and treating him like a breed of some sort. Today was all about exaggerating him. It was about using sartorialism as a peacocking type of tool, about showing off all of the things men lure you in with. My favourite pieces were the suit-type garments. I wanted to approach the attitude of it in a different way. Instead of the suit being like, ‘I’m business’ it’s like ‘I’m sexy’ – that’s where we were coming from as a team.” – Shayne Oliver.

http://youtu.be/YE67rg-jTnE