For Gucci Prêt-À-Porter, Alessandro Michele was inspired by reportage imagery of a scene established as an industry cliché: designers and their models acting out the seasonal ritual of fittings, catwalk display and magazine shoots, with the attendant backstage frenzy and front row parade.
Creative Direction: Alessandro Michele
Art Direction: Christopher Simmonds
Photography: Glen Luchford
Hair: Paul Hanlon
Make-up: Thomas De Kluyver